Karlskrona Sauna
Scope
Find an existing product or service and redesign it.
Background
Me and my team loved to go to the sauna, but the webpage and booking system for the local sauna hut was confusing and frustrating. We decided to make that amazing sauna experience more accessible for people to book.
Team
5 UX design students (from Schweiz, Norway and Sweden).
My role
Leading the research: Mapped out the user flow and journey, mapped out pain points, conducted interviews, facilitated the card sorting and built the information architecture and new user flow. Involved in the UI.
Process
Interviews
5W & 1H
User flow
User journey
Competitor analysis
Online card sorting for information architecture
Storytelling
Low/mid-fi wireframes
Design system
High-fi wireframe
Discovery phase
First of all we mapped out the pain points and issues, with our own research, usertesting, 5W & 1H.
Having many possible users we decided to aim for a design that would cater for the most limited ones, the seniors. If we made the sauna accessible for them, it would be accessible for everyone.
Existing mobile version and pain points
Improvement
Interviewing potential users confirmed our hypothesis and functioned as a base to map out a user journey.
The areas of opportunities for improvements became very clear:
UX writing
Information architecture
Accessibility
Cognitive load
Call to action
Problem and design
We explored a variety of ways to visualise the problem statement and what we wanted to design: The traditional problem statement, to a story telling equation, and a story board.
Development, content strategy and wireframing
With guidance from an online card sorting practise, we mapped out a new content strategy and navigation user flow, as a base for wireframing and prototyping. While using best practises such as accessibility of big buttons, spacing and cognitive load, progress bar for easier tracking of process etc.
We used story telling as a tool to guide the users by text and icons through the process.
We created a design system, which helped make the wire framing smoother.
Learnings
We went through the whole process of design thinking and I had the chance to practise the methods in depth. Some highlights of learning was:
To map out the pain points and opportunities with different methods:
5 why’s and different types of personas to view the problem from a variety of angles.
Interviews, user journey and user flow to visualize what the user is going through, and better understand where the opportunities for innovation might be.
From the different types of personas we could identify, we chose the old couple. Making the design accessible for them, automatically benefit the other personas too.
Card sorting for information architecture, and storytelling were powerful methods to make the booking process (or anyting) more accessible and inviting to the users.
Well executed research makes design decisions easy and natural.
The benefit of setting up and using a design system.
